This article will explore the importance of web analytics, the roles & functions of data analytics, and how it can help you analyse your business goals. When determining what measurements to track, there are a few things that you should consider: -What is the goal of my company? -How do I measure success? -What does …
Effective, accurate, and comprehensive account-based marketing (ABM) Persona is an innovative approach that helps marketers connect with their customers more personally to focus on individual accounts. It’s an effective way to understand the target audience and build relationships. In today’s digital world, marketing is all about the customer. In order to be successful in this …
What is account-based marketing (ABM) persona and why should you care? Read More »
By figuring out who your consumers are, you can ensure that your marketing campaigns are successful. A customer persona represents an individual with the exact needs, wants, and characteristics of other individuals in a given segment. A customer profile can help marketers make decisions about their target audience and how to reach them. This blog …
What is a customer persona and how does it help marketers? Read More »
Introduction to 3Cs of Digital Marketing Digital marketing, in simple terms, means reaching the right audiences at the right time through the right digital platforms/channels to convert them into loyal customers. Every business needs a digital marketing expert, agency, or team to survive in the ever-growing competition. Customers are the key to every business. The …
