Working in the education, automobile and IT sectors for over a decade, Yateesh then completed his MSc Digital Marketing Management course at Coventry University UK in 2021.
While studying at Coventry University, Yateesh realised that Digital Marketing is an extension of traditional marketing, which he has been implementing throughout his career.
Most startups and small businesses fail to understand the connection between traditional marketing and digital marketing. Yateesh, hence found it challenging to explain digital marketing functions to his clients. This, therefore, led to a realisation that he should approach them with simple terms and concepts.
Discussing the issue further with Dr Dan Zhang, his professor from Coventry University, they came up with the concept of 3Cs of Digital Marketing, CREATE, CONVERT and CARE.