Yateesh Kamath

SEO / Search Engine Optimisation

SEO stands for “search engine optimisation.” In simple terms, it means the process of promoting your website to increase its visibility for related searches. The better visibility your pages have in search results, the more likely you will earn attention and attract prospective and existing customers to your business.

Search engines such as Google and Bing use bots to crawl pages on the web. They crawl from site to site, collect information about those pages and put them in an index. Further, algorithms analyse pages in the index and order pages to appear in the search results for a given query.


The search algorithms are designed to show relevant, authoritative pages to give users an efficient search experience. Optimising website and content with these points in mind could help your web pages rank higher in the search results.

Search is usually the initial source of digital traffic for brands and other online marketing channels. Having the right keywords and optimisation on your website will have greater visibility and rank higher in search results.

For example, Providing the right content and results to the searcher for what they are looking for will reduce the bounce rate of your website, which is one of the key metrics to watch. Making searcher stay and explore your website will help in improving the website rank.